About the project
Zipcar is an American car-sharing company and a subsidiary of Avis Budget Group. Zipcar provides automobile reservations to its members, billable by the minute, hour or day. I have photographed more than a dozen shoots for this company. Shoots are both motion and still and have taken place in Chicago,
Washington, D.C., Seattle, and Milwaukee.
I took a journalistic approach to each project. Everyone photographed was a Zipcar customer or associate. The subjects ranged from an artist and sailor to the oldest member and a coffee shop owner.