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About the project

Bright Start 529 is a college savings plan. Their motto is "tomorrow’s opportunities come from saving today." The goal of this shoot was to capture a library of images encouraging parents to enroll in the program and to set aside money for higher education with an investment in Bright Start.

The three-day shoot was shot in studio. We worked with a real people talent agency to cast 30 kids. During the shoot I photographed the kids with props showcasing their interests and future professions with a consistent backdrop. We captured both motion and stills for this project.

Client: The Illinois State Treasurer’s Office

Agency: Swanson Russell

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