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About the project

Originally developed as the Time & Life Building, 1271 Avenue of the Americas is a mid-century skyscraper completed in 1959 and redeveloped in 2020.  Tim was commissioned to capture the energy of this Midtown Manhattan masterpiece. He also created an image library of lifestyle photography.

Tim spent 2 days on the shoot. The art direction took inspiration from the history of the building. He photographed models dressed in classic mid century styling in and around the building and also sense of place images of the neighborhood.

Client: Rockefeller Group

Agency: Gensler

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