My approach is based on photographing real people in real situations: families, employees, customers, teams. When seeking authenticity, there’s simply no substitute for the real thing. The shoot was four days. There was two locations per day with more than 80 models.
To capture the heart and soul of the city, we made the decision to focus on the individual neighborhoods that make Chicago so vibrant
Working closely with Citizens’ ad agency, we scouted locations and documented real-life events and people in those neighborhoods
On the day of the shoot, we recreated those events using models in order to ensure the right diversity of people and images to represent Chicago
Even though the shoot was produced, the finished product was a collection of documentary-style images that retained the authenticity of the people and neighborhoods we set out to capture