Wonderful Machine — PHOTOGRAPHER SPOTLIGHT

By David Soffa

Chicago-based photographer Tim Klein had worked with Jim Bizier, the art director from Brand Content in the past, so when he recommended Tim for a shoot for Keurig, Tim was happy to accept.

Tim_Klein_keurig_5.jpg

The concept behind the shoot was to illustrate the difference between an uncomfortable commute and Keurig brewed coffee. The tagline was “less than perfect, perfect every time;” to illustrate that you can’t control your commute, but you can rely on a Keurig to make a consistently great cup of coffee.

They wanted the pictures to depict various commuting scenes, showing people in uncomfortable everyday situations.

To plan for the shoot, Tim hired a producer and worked with them to flesh out the details. Because they needed to shoot several different types of commutes: a bus, a train, the subway and a ferry, they ended up shooting at the Illinois Railway Museum. It had everything they needed except the ferry! For that, Tim and his team had to improvise. They ended up finding a boat within their budget that they could rent from the Mystic Blue Cruise Line at the Navy Pier.

There are no ferries in Chicago, so we had to make this boat look like a large commuter ferryboat, like what you would see in Seattle.

Since the concept of the shoot was humorous to begin with, there were certainly some funny moments on set — especially when Tim photographed two young people kissing next to a business woman.

I remember asking the models to “gross kiss” to create an awkward moment for the model playing the business woman…it was really funny I had never shot anything like that.

In the end, the images were well-received. Tim partially credits the campaign's success to great chemistry between all the team members.

I love teamwork and working on quick deadlines. It was exciting renting a giant boat for four hours to get one shot. I really enjoyed the whole project because everyone worked so well together.

The ads ended up running on ferries and trains in several cities. Check out Tim’s documentation shots below.

This Is Presence — television ads

THIS IS THE POWER OF RELATIONSHIPS. THIS IS PRESENCE.

To authentically convey the power of compassion through the This Is Presence campaign, the client chose to portray only real patient and employee situations from their sites of care. The highlighting of compassionate care moments underscores our core Catholic health system mission and commitment to deliver an exceptional patient experience.

My work with Preston Kelly won Best of Show

Preston Kelly won Best of Show for B to B Friday night at The Show, an annual awards competition sponsored by The Advertising Federation of Minnesota (Ad Fed). Preston Kelly won this award on behalf of Elkay, which makes the ezH2O bottle filling station.

Preston Kelly and its clients also were honored in the following categories:

  • Photography – Gold pin for Elkay ezH2O

“There were more agencies entering the show this year than ever,” said Preston Kelly EVP/creative director Chris Preston.  “Winning in tough categories is a tribute to clients who understand risk is an important ingredient in reaching marketing-averse consumers.”

Elements from the Elkay ezH2O campaign, awarded Best of Show for B to B:

About Preston Kelly
Preston Kelly is a full-service, independent marketing agency in Minneapolis that creates Iconic Ideas for its clients across multiple categories. Preston Kelly was recently named as one of the top 25 Most Effective Independent Advertising Agencies in America by Effie Worldwide. Preston Kelly is a past recipient of Advertising Age’s Midwest Small Agency of the Year and Radio Mercury Awards’ Integrated Campaign of the Year. To learn more about Preston Kelly, visit https://prestonkelly.com.
 

Epilepsy Advocate

The Trust for Public Land

I recently documented Chicago's new 606 trail for The Trust for Public Land.

Iron Man — My feature for out magazine

What does it take for a 22-year-old gay man to be elected mayor of a gritty Massachusetts mill town? (A well-pressed tie for a start.)

Mayor Alex Morse preps for a day at City Hall.

Mayor Alex Morse preps for a day at City Hall.

Mayor Alex Morse photographed with his parents at his childhood home in Holyoke, MA.

Mayor Alex Morse photographed with his parents at his childhood home in Holyoke, MA.

Mayor Morse enjoying dessert.

Mayor Morse enjoying dessert.

CHECK OUT MY PHOTOS IN THE MARCH ISSUE OF SMART MONEY MAGAZINE

The Cost of Living Longer — Much Longer

The Skeptic S. Jay Olshansky, 57  Professor, University of Illinois at Chicago Humankind hits a wall at 85, he says. "Even a total cure of heart disease and cancer would add no more than three years to this limit."

The Skeptic S. Jay Olshansky, 57 
Professor, University of Illinois at Chicago Humankind hits a wall at 85, he says. "Even a total cure of heart disease and cancer would add no more than three years to this limit."

The Data Miner James Guszcza, 44  Senior Manager at Deloitte Consulting and Assistant Professor at the University of Wisconsinat Madison Forget about long-term trends, he says. Instead, focus on the details: TV-viewing habits, magazine subscriptions. The totality of such information will tell us when we're really going to die.

The Data Miner James Guszcza, 44 
Senior Manager at Deloitte Consulting and Assistant Professor at the University of Wisconsinat Madison Forget about long-term trends, he says. Instead, focus on the details: TV-viewing habits, magazine subscriptions. The totality of such information will tell us when we're really going to die.