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campaign:
Burberry Art of the Trench — Chicago, IL

agency:
Burberry in-house

creatives:
Nicola Peters, Engagement Marketing Manager

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To celebrate its signature trench coat, Burberry commissioned Art of the Trench, an interactive experience which brings to life the many incarnations of the coat over the years. The unique photo-sharing experience highlights the individual personalities of people from every walk of life, showing how versatile and iconic the Burberry trench has become.


Chicago's most stylish bloggers and trendsetters were selected to be photographed for the fashion house’s “Art of the Trench” campaign.

The images adorned bus shelters along Michigan Avenue, near the Burberry flagship store.

They also join the global gallery at artofthetrench.com, which Burberry calls "a living document of the trench coat," born when Burberry adapted British officers' coats for World War I's trenches.